Our Story

Inspired by the ancient Chinese philosophy from Lao Tzu’s Dao De Jing’s 22nd chapter. The wisdom captured 2,500 years ago taught us to show humility in the modern days with an open mind to embrace the possibilities in everyday life.

With this guiding principle we wanted to change people’s daily habits
one day at a time. Simultaneously, it takes 21 days to develop a new
habit.

Hence, ch22® is your 22nd day.

PURPOSE // VISION // MISSION

OUR PURPOSE
is to take care of you and your loved ones through the simple
notion of: Life, Easier & Happier.

OUR VISION
is to start though the essentials in your daily life: clean, care,
protect and creating smiles!

OUR MISSION
is to strive to be environmentally friendly through working
towards making biodegradable products that use sustainable
materials.